Friday 7 October 2011

Real time traffic analysis with Google Analytics

World's most popular and widely used traffic analytics tool 'Google Analytics' has recently introduced real time tracing of visitors coming to your website. Google analytics offers detailed reports on visitor's geographical location, visitor's location on your website and search queries or sites that sent them to your website. With this new feature in place, it would be amazing to monitor user activities in real time and thus plan and alter your online campaigns easily yet effectively. Here's a screenshot of how this feature looks on GA dashboard.

1 comments:

ISTTM said...

Maybe someone here can help me understand the difference between drop-offs and bounce rate. In the behavior flow report, where I'm viewing data based on landing page, (for this example let's say the landing page is the homepage), when I look at the drop off's and then compare to the bounce rate for the homepage, they are dramatically different (BR=35% vs Drop off rate 70%). I'm not understanding what the difference is between the two metrics. That is, what's the difference between a drop-off and a bounce? If someone drops out of the homepage flow, isn't it safe to say they exited the site and therefore bounced?
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